Step-by-Step Lead Generation Marketing

Any business that has been engaged in SEO, PPC or some other form of online lead generation marketing knows one thing: It’s complicated! Best practices seem to change on a daily basis, and while the technology seems simple enough on the surface, once you actually dig into a campaign, it rapidly becomes nearly incomprehensible.

To help simplify matters, Straight North, a PPC management company, created the infographic below, the Lead Generation Ecosystem. It presents a high-level picture of online lead generation marketing, and can help you:

• Identify new opportunities to generate more leads
• Identify gaps and missing components of your marketing campaigns

For an example of the first point (new opportunities), let’s look at the second row of hexagons. There are eight types of lead generation campaigns — have you explored all of them? Many companies get locked into one or two, when it could be that the third or fourth is the real winner. Smart Internet marketers allocate a portion of their annual budget to testing different campaigns.

For an example of the second point (gaps and missing components), let’s consider the two hexagons just below the company website — FORM SUBMISSION and PHONE CALL. Are you tracking both? Many companies keep track of form submissions because Google Analytics makes it super easy. Phone tracking is a different matter; it requires special expertise to set up and manage. However, if you don’t track phone calls, you don’t know what prompted them, and thus have no idea how well your campaign is paying off. Smart companies track form and phone submissions back to their marketing source.

I hope our infographic helps you take your lead generation to a higher level, as early as today! Review it now:

Author Bio:

Brad Shorr is Director of Content Strategy at Straight North, a B2B Internet marketing agency that specializes in SEO, PPC and Web design. His articles on sales and marketing have appeared on scores of leading online business publications including Entrepreneur, Forbes and Moz.

History of Printer From Quill To Cartridge

123 HP Printer Setup & Support

The evolution of printing and documentation is complex and long. Humanity has always wanted to retain what they experience. The human’s desire to record events is inveterate and was practiced even by the troglodyte.  The Paleolithic age to its credit has carvings to remind us of our origins and more than that it pointedly spread knowledge. Rather than just restricting their cognizance, they sought to dissipate it - to communicate better and develop an elevated understanding to what lay around them.
The earliest form of rationalized printing was in the form of the IClay – the world’s first tablet transcribed by the Sumerians. Contemplated to be one of the first urban civilizations, the Sumerians flourished in the historical arena of Southern Mesopotamia (today’s Southern Iraq). Their purpose to ‘document’ data was to invent writing for the advancement of language and articulation. Cylindrical seals were used to roll impressions on to clay tablets. By AD 868 the Diamond Sutra was the world’s earliest and first printed book to be circulated. Dating back to May 11, 868, precisely, the book belonged to the T’ang dynasty. The scroll is about 16 feet in length and a foot in height and was unexpectedly discovered in a cave at Dunhuang in the early 19th century.

By 1397 AD, type characters with the aid of cast metal were being printed in Japan and China. Bed & Platen printing was an American bulwark invented by Daniel Treadwell, who even patented the model. Subsequently, in 1832 Hoe’s Cylindrical-Bed Press was invented by Richard Hoe that was much quicker. A patent had hitherto been filed by William Nicholson in 1790 for a rotary press for which Richard Hoe invented the drum that replaced the earlier designs in 1844. William Bullock, also an American inventor, improved upon Richard Hoe’s Rotary Printing Press and revolutionized the printing industry by incorporating speed, efficiency and accuracy into print production. He placed continuous and large rolls of paper into curved stereotype plates built for the purpose.

It was only Johannes Gutenberg’s invention that mass communication changed for the better marking the Western Culture’s need to disperse ideas and information from a single source to large sets of audiences. It was a rigid merger of culture, social, psychological, political and technological forces that had unfolded over several centuries that conceptualized into mass communication. Gutenberg was a goldsmith and a business man who even borrowed finance to address the printing gridlock. A wave of change spread swiftly across Europe beginning in the 1450s leading to an indispensible desire of documentation with the expansion of trade and economy. In 1889, a Linotype/Monotype machine was invented in Gutenberg’s workshop that could effortlessly print complete set of lines. Between 1906 and 1911 the Monotype and Linotype designs were incorporated into the keyboard of a typewriter. Chester Carlson in 1938 invented a process of printing images using a dry toner powder and an electrically-charged drum. Thus, the original name of the Xerox was ‘xerography’, which meant dry printing. Thereafter, the first high-speed printer was produced by Remington-Rand in 1953 for being used on the Univac or Universal Automatic Computer. Round about the same time, Daisy S. Lee of Diablo Data invented the Daisy Wheel Printer, which was an impact printing technology. It operated on the same principle as the ball-head typewriter.

By 1970, print technology gained significant predominance and one of the first Dot Matrix printers the LA30 was produced by Digital Equipment Corporation. The technology deployed dots instead of whole keys to print characters on paper. In 1971, the intial laser printer EARS (Ethernet Alto Research Character generator Scanned laser output terminal) was invented by Gary Starkweather within just a few months of his joining PARC. It functioned on the lines of the Xerox Copier Technology but with an added a laser beam. In 1984, the first HP LaserJet infiltrated the market and was considered as the first desktop laser printer. Inkjet printers were built intelligently and revolutionized printing as we know it today. And so in 1988, the first inkjet printer was invented that offered high-quality and continuous plain-paper printing.

Between 2003 and 2009, the digital era manifested and there was a swift progress in printing technology. Zoho Corp conferred the world with Additive Manufacturing alternatively known as 3D printing. In the same year, The Eastman Kodak Company known to the world popularly as Kodak introduced the first Printer-And-Camera-Dock and the Easy Share Printer. Customers could insert their cameras into a device built for the purpose and watch photos print themselves out. Epson went a step ahead again in the same year and granted humanity the flexibility of movement by introducing wireless printers. Finally, in the year 2009, Xerox introduced the Colorqube Technology that made the world colorful, because printouts were now in color.
The future is definitely bright for printing technology with the advent of a range of devices that turn digital 3D models into solid objects.

USSD Code To Buy Airtime With Fidelity Bank Account

Fidelity has introduced an easy airtime recharge codes that allows her customers torecharge their mobile lines from their account with the bank without the need of Internet connection or even downloading of the bank's app.

Fidelity Recharge Apart from Fidelity bank, other banks like GTBank, Diamond, Ecobank, UBA also offer similar services. Before now, you could only recharge mobile phone numbers associated with your Fidelity bank but the good news is that you can now recharge even other numbers that are not associated or connected with your account, you have account with Fidelity Bank, you can now buy airtime from the comfort of your room, office, shop or anywhere else by just dialing a USSD code with the amount of airtime (credit) you want and within few seconds your line will be credited with the required amount. It's as simple as that.


✔ It requires no internet access
✔ It can be done with any mobile phone (not just smartphone)
✔ It is easy, fast and a very convenient way to top-up your mobile phone
✔ Your airtime gets into your phone immediately
✔ It saves your time
✔ You can also recharge friends and family number with your fidelity account
✔ It works on all network
✔ The service is available 24/7 IMPORTANT THINGS TO NOTE
✔ The amount you recharged is debited from your Fidelity bank account
✔N5000is the daily top-up limit allowed.  


You can simply buy airtime from your fidelity bank account by either dialing *904*Amount# or dial *770*Amount#. For example dial *904*500#


To recharge other phone numbers not associated with your bank account, simply dial *904*Amount*Phone-Number#.

For example, dial *904*500*08033333333# to buy 500 Naira airtime to the mobile phone number. So there you have it. I can't even remember the last time i walked into a Recharge card vendor's shop to buy airtime as there are many methods to buy airtime right there from my phone instantly. 

WhatsApp Commence Rollout of Video Calling Feature

Good news guys, your favorite social chatting and one of the most popular messaging app in the world - WhatsApp, has finally started rolling out their Video calling feature. It is the feature that we have been expecting for long and now, it is up for grabs. Whatsapp is doing all things possible to remain top chatting platform in the world. 
Image Credit: Android Police
Few hours back, WhatsApp began rolling out Video calling features to some beta testers and I’m pretty sure before today ends, a lot of beta testers will be rocking WhatsApp video calling.
As long as you are a beta tester, you only need to update your WhatsApp if available to the latest beta version and you should be sure to receive the video calling features.
None beta testers should breathe easy up till the main update gets to Google Playstore.
Note that it went live only after updating to latest WhatsApp 2.16.318 Beta. Works only when both caller and receiver have latest beta version installed.

Spec: Blackberry DTEK60 - Smartphone price in Nigeria and Kenya

The DTEK60 is expected to sport a 5.5-inch Quad-HD (1440x2560 pixels) display. The smartphone is rumoured to be powered by 64-bit Snapdragon 820 SoC coupled with 4GB of RAM. In terms of camera, the smartphone is expected to feature a 21-megapixel autofocus rear camera and an 8-megapixel front camera with fixed focus. A battery with 3000mAh capacity.
Scroll below for tabulated specifications of the device.
Blackberry DTEK60 smartphone Specification
NetworkGSM / HSPA / LTE
2G bandsGSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2
3G bandsHSDPA 850 / 900 / 1900 / 2100
4G bandsYES
SpeedHSPA 21.1/5.76 Mbps
SimDual SIM dual standby
OS And Hardware
OSAndroid 6.0 Marshmallow
ChipsetQualcomm MSM8996 Snapdragon 820
TypeIPS LCD capacitive touchscreen, 16M colors
Screen Size5.5 Inches
Resolution1440 x 2560 pixels (~534 ppi pixel density)
MultitouchYes, Upto 5fingers
ProtectionScratch-resistant glass, oleophobic coating
Sensors accelerometer, gyro, proximity, compass
Card slotYes, microSD upto 256GB
Internal32 GB
Primary21 MP, autofocus, LED flash
Featuresf/2.0, phase detection autofocus, dual-LED (dual tone) flash, Geo-tagging, touch focus, face/smile detection, HDR, panorama
Secondary8 MP
Music playYes
RadioFM Radio
Alert typesVibration; MP3, WAV ringtones
3.5mm jackYes
BluetoothYes, V4.2
WLANWi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
USBYes, Type C Port
Battery and Power
Type3000mAh battery
Fingerprint ScannerYES
Fast chargingYes
Noise CancellationActive noise cancellation with dedicated mic
Messaging SMS, MMS, Email, Push Mail, IM
Java NO
AudioMP3/WAV/eAAC+/WMA player
VideoMP4/H.264/H.263/WMV player
AnnouncedExpected November 11th
Status Coming soon
Expected Price
Nigeria Naira-
Kenyan Shilling -